Most often operational decisions are made in the code of enterprise applications, which makes it very difficult to access and modify them. Enabling true business users to do the same without coding gives the agility and control that the business needs. That's where the design principles become hugely important. It's about providing a method where business users can build a decisioning process without coding at all. ADS introduces a visual decomposition of a decision into smaller decisions, where each of them is expressed through a simple formalism, or even in natural language. That's where a product manager can easily specify rules for a promotion, a sales manager define commissions for business partners, an underwriter decides to approve or reject a loan application, etc.