Fremont Bank has a story to tell. As a community bank, we are different because of our commitment to supporting our local community and economy. Among community banks, we are different because of our "full service" banking products, service excellence, and modern technology. We introduced illustration into the brand to help tell our story and support our differentiation. It is enabling us to communicate our warmth and personality in ways Fremont Bank hasn't had before. In phase 1 we designed the illustrations themselves. Then in phase 2, we turned the illustrations into an animated video that showcases our mobile app. The company, clients and the public have been excited and delighted. This collection is memorable and clearly differentiates us from our competition.