The Jewish Museum Augsburg Swabia is a place where aspects of migration, integration, homeland and culture are discussed from the perspective of a minority. It shows that diversity is neither a threat nor an enrichment, but normality. The new logo for the Jewish Museum Augsburg Swabia was created as part of a design project at Augsburg University of Applied Sciences. Based on this, we developed the CI that gives the museum an unmistakable appearance.