2021

2025

2020

2019

2018

2022

2023

2024

2026

Advertisers

Designer

Profile Website

Project Website

Client

Guidebook for “Coach the Coaches”, the training program for footballers 10–14 years old created by adidas, German Football Association, Russian Football Union, and Russian Ministry of Sports. 

For the guidebook, all materials developed for the program were translated into infographics, with each exercise seen as a set of modules — pieces of similar information different only by data. It created an expandable, flexible design system that would be easily translated not only through the book, but also to the next edition of the program (for 15-17 y.o. players).

The complex structure of the book — four age sections each containing 6-8 sets of 4-20 exercises, plus general instructions and thematic appendixes — required the development of a convenient navigation system. Color coding, “loud” title pages, and additional elements such as colored bands of different lengths correlating with the chapter number helped to reach the goal. 

The visual concept is based on a combination of a football field grid and technical instructions.

Silver Winner in Book Design for Graphic Design

Coach the Coaches