PGH Bricks & Pavers™, one of Australia’s largest clay brick manufacturers, wanted to provide new home builders with a state-of-the-art tool to help them customise bricks and other features of their home. The result was a web-based customisation tool built on state-of-the-art 3D rendering technology, with virtual reality capability. The Visualiser is not the first online product customiser, but its use of VR takes it to a level of immersiveness that is unprecedented for a product of its kind. Users can customise bricks – including style of brick, bond pattern and mortar colour – as well as customising other features such as roofs, guttering fascias, garage doors, pavers and feature walls. VR closes the gap between imagination and reality, bringing the customer as close to the real house as possible without actually building it.