INDIGO DESIGN WINNER 2021

INDIGO DESIGN WINNER 2021

INDIGO DESIGN WINNER 2021

INDIGO DESIGN WINNER 2021

INDIGO DESIGN WINNER 2021

INDIGO DESIGN WINNER 2021

INDIGO DESIGN WINNER 2021

INDIGO DESIGN WINNER 2021

Wonder Greener

/by Triangler Co., Ltd.

Indigo Design Award: Wonder Greener

2021 Agency Winner

Silver Winner in Branding for Graphic Design

Created by:

Lead Designer

Triangler Co., Ltd.

Design Company

Triangler Co., Ltd.

Client

Wonder Greener

Design Team

Chi-Yao Tang/ Chun-Yao Huang/ Jian-He Lin/ Wei-Zu Chen

Credits:

Entrant Companies

Triangler Co., Ltd., TW

Advertisers

Wonder Greener, TW

Individual Credits

Photography: Chi-Yao Tang/ Jian-He Lin

Description

Wonder Greener is an eco-friendly brand producing biodegradable grass straws for consumers to opt for natural and convenient disposable straws. The grass is the core element of brand identity, matched with a light green color connecting the brand's dedication to environmental sustainability. Inspired by its eco-friendly production, the life cycle of grass straws is illustrated on the container box to convey a zero-waste process. The wide typeface design shows the earth's steadiness; the varying stroke weight shows the natural growth of plants. An amiable and eco-friendly brand is established through a gentle, simplified, and straightforward design concept.

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