2021

2018

2019

2020

2022

2023

Eric Christian 

George Pagan

Georgy Trofimov

Jason Briscoe

Marcus Lenk

Naomi Tamar

Oliver Ragfelt

Ronny Rondon

Laura James

Sam Lion

Zen Chung

Roberto Valdivia

Ketut Subiyanto

Kamaji Ogino

Individual Credits

Lead Designer

University or Design School

Melissa Mendivil Enríquez
Miranda Mora Gutiérrez



Design Team

Video (direct link)

Due to the Covid-19 pandemic many local businesses suffered enormous challenges around the city of Miami. The Local People’s Project intends to bring the community together and turn people to local. Throughout a joyful, dynamic, witty yet serious branded campaign we present a different way to see local consumption. The project is all about the people so we created a campaign that could bring every local business to one place and provide valuable, fun and interesting information to both locals and the owners of small businesses. We centered the campaign around a character named Miles to show the people that they are less than a mile away from helping a local partner. To help our community, we can start just around the corner.

Bronze Winner in Branding for Social Change

The Local People's Project

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2023

Indigo Design Award Winners