2021

2025

2020

2019

2018

2022

2023

2024

2026

Valarie Carlson

Natalie Van Dine

Joel Harding

Allison Carlson

Amanda Duke

Audrey Liu

Carla Velazquez

Corey Barker

Dev Chauhan

Jackie Sheriff

Kira Amin

Kristoffer Balisacan

Lindsay Eastwood

Mark Ashbaugh

Megan Myers

Sabrina Alaimo

Scott Ingalls

Shannon McEvoy-Halston

Songyi Park

Stephanie Colman-Sadd

Viktoria Van-Brunner

Lin Oosterhoff

Individual Credits

Lead Designer

Design Company

Profile Website

Project Website

Client

Valarie Carlson, Chief Creative Officer 
Joel Harding, Art Director
Allison Carlson, Associate Director of User Experience
Sabrina Alaimo, Lead User Experience Designer
Songyi Park, Senior Designer
Lin Oosterhoff, Senior Designer
Kira Amin, User Experience Designer
Emily Cartmell, Designer

Design Team

Video (direct link)

Canadian Cereals products are renowned around the world as premium quality products -  however, many other countries can claim the same thing.  Yet, at the same time, buyers were challenging and putting more pressure on the definition of premium. The recipe of yore stemmed from what the product was - its composites, and ability to deliver on desired applications. However,  the new definition encompasses  a more holistic and more responsible proposition - from the ground up. 

A challenge already embraced by the Canadian Cereals value chain -- a team that is committed to responsible progress and practices. An industry that prides themselves not just on what they grow and sell - but the fact that are part of nourishing the world.  A truth that is core to the Canadian Cereals' DNA - today and tomorrow. 

Our challenge was to help tell this story, shifting their brand definition and expression to reflect their heart and this commitment. Shifting their story from the crops they sell,  to one that is focused on why and how they do it.  A move designed to transform them from  simply being a premium product, to declaring themselves as the new global standard, a standard that has higher standards. 

Silver Winner in Logos for Graphic Design

Gold Winner in Branding for Social Change

Cereals Canada New Crop Reimagined