Dealing with your financial admin and taxes can be nerf recking, let alone when you're a self-employed entrepreneur multi-tasking through your day. Thankfully there is Effortless, a Dutch tax and administration service who's mission it is to help people 'rock their admin' and don't miss out on any tax benefit. For the visual identity it was important to communicate simplicity, and to make it non-intimidating. This has been created through the use of illustrated cartoon elements, an open sans-serif typeface, poppy colors, and the addition of motion elements.