Waterloo is first-of-its-kind student housing with a curated boutique hotel aesthetic in Austin, TX. Its aim is to foster personal growth through experience-based design. Kilograph partnered with Lincoln Ventures to craft a brand identity package that included naming, logo design, color palette development, a tagline and brand positioning, branded collateral design, and a marketing film. We developed a full brand experience for this unique 30-story living opportunity, servicing the University of Texas. This brand centered on authentic experience, community, and relationship building. In order to address this challenge, we created a brand identity & voice that spoke specifically to the group who would be living and interacting in this space. Our research found that the target market is drawn to authenticity so we created brand messaging that spoke to each individual's unique experience: “ "Be ______."