For us this has been a passion project, making sure that everything from colors to shapes makes the audience feel like they are in safe hands. This company deals with making sure the audience is safe and feels safe while using their medical peripherals and that is something that we wanted to project from the different projects that we showcase on the array of printed materials that we have created. Ranging from brochures to educate people on issues they can easily solve thanks to Electronic Caregiver, all the way to informative booklets that deal with the European expansion. When somebody picks up any printed material or gets a copy of the letterhead our goal is for them to be impressed and feel like they are in good hands.