2022

2025

2020

2019

2018

2021

2023

2024

2026

Entrant Companies

Tuo Zhang

Jianqing Cui

Jingru Guo

Man Xu

Individual Credits

Lead Designer

Design Company

Profile Website

Project Website

Client

Man Xu, Tuo Zhang, Wenjia Zong, Jingru Guo, Jianqing Cui

Design Team

Video (direct link)

The Aurumspeak, the name carries the simplicity the design studio promises. The character 丈 has four strokes: 一 (horizontal), 丨(vertical), 丿(left-falling stroke), 乀(right-falling stroke). Together, they form the foundation of Chinese penmanship. Yet, with these simple strokes, one of the world's most complex languages is created. Likewise, the beauty of the jewelry from Aurum Speak comes from a fundamental principle. 

This website aims to translate Aurumspeak's mission and vision while displaying and selling Aurumspeak's products online. The landing page design is inspired by the traditional Chinese characters and the elements of gold. The ornamental details, such as lines, dots, and squares, were added to emphasize Aurumspeak's brand identification, which is the traditional Chinese workshop, a "One shop, one crafter.". The website is built on the Shopify platform to serve the online shop functionalities. All main pages were developed under dynamic sections using Shopify liquid, so the owner and editors of the site can quickly edit the text copies and pictures from the dashboard.

Bronze Winner in Website Design for Digital Design

Silver Winner in Websites Design for Social Change

The Aurumspeak - A traditional Chinese handmade jewelry's online store