2022

2025

2020

2019

2018

2021

2023

2024

2026

Dorottya Perneczki

László Ördögh

Nóra Katona

Individual Credits

Lead Designer

Design Company

Profile Website

https://graphasel.com/portfolio/lunczer-label-family/

Project Website

Client

Dorottya Perneczki, graphic designer. László Ördögh, art director. Nóra Katona, brand designer.

Design Team

Lunczer is a modern domestic brand, a family business from the Danube Bend. Their primary product is palinka, which they have been making in their distilleries since 2014. The ever-renewing palette includes barreled and blend palinkas, and optimus and essence palinkas. The latter offer consumers an even greater taste experience and a higher alcohol content. The product line was later expanded with gin and vodka. The ingredients for their products are mainly spring-water, grains, flowers and berries from the region. Prior to the design, we defined the following brand values so that the visual perfectly conveys the brand and the creators of the products: elegance, location (Danube Bend) and precision. The refined taste and elegant character of the drink is represented by the art deco style graphic world. The precisely constructed geometric elements reflects the family’s high-level of professional expectations.

Silver Winner in Packaging Design for Graphic Design

The Lunczer family - Traditional values in a modern shape