The Swiss private bank, Bergos, can be traced back for more than four centuries. By evolving its brand and designing, developing, and launching a new website with a simple UX, we told the stories of today while celebrating its rich and important history. After all, they already had an interesting story to tell. Bergos’ history can be traced back to its founding fathers—Hans and Paul Berenberg in 1590 and Johann Hinrich Gossler in 1769. Since then, the Zurich-based bank has fostered entrepreneurial thinking, education, and integrity.