INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

The World's Paper Company

/by Thackway McCord

Indigo Design Award: The World's Paper Company

2022 Agency Winner

Gold Winner in Branding for Graphic Design

Silver Winner in Logos for Graphic Design

Silver Winner in Branding for Services - Other

Created by:

Lead Designer

Kat McCord

Design Company

Thackway McCord

Client

Sylvamo

Design Team

Steve Clarke, Kevin Grzejka

Credits:

Entrant Companies

Thackway McCord, US

Advertisers

Sylvamo, US

Individual Credits

Creative Director: Steve Clarke

Lead Designer: Kevin Grzejka

Project Management: Lucinda Quartararo

Executive Creative Director: Kat McCord

Strategy: Simon Thackway

Strategy: Jonathan Paisner

Motion Graphics: Scyld Bowring

Description

Sylvamo is the world's paper company, honoring the promise of paper to educate, communicate and entertain – sustainably. Thackway McCord created the name Sylvamo when the company spun off from International Paper creating the worlds largest pure play paper production business. Sylvamo, reflecting the company's role as a steward of sustainable forests, combines the Latin words for forest, "silva," and love, "amo" creating "love of forests." The paper airplane icon is a symbol of aspiration and business focus, the warm purple color connotes both love and stability and is unique in a marketplace of green and the paper wave supergraphic suggest opportunity and progress.

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