This is a brand identity for International Conference on Cyber Security (ICCS), the world’s leading cyber security event held in New York. It offers educational, collaborative and workforce development opportunities for industry visionaries and rising leaders. The identity is built around a custom typeface. Its wavy details were inspired by the movement of worms. From there, my mind jumped to computer worms and cyber viruses. The unique feature of the typeface is the similar characteristics between the animal and virus.