2022

2024

2023

2021

2020

2019

2018

Advertisers

Entrant Companies

Jennifer Rott

Christine Ayuso

Wally Mostafa

Emily Chu

Sara Birchard

Johnny Palanca

Wai Kar Khan

Bart Wilts

Rens Hendriks

Rashmi Balakrishnan

Usama Khalil

Huzaif Ali

Mooi Kar Yen

Ch’ng Wee Lee

Jim Chavanne

Wong Jun Jie

Vijay Tamma

Faizal Kamaruddin

Iffah Muhammad

Kait Boulos

Lanie Miller Jones

Matt Ramsey

Individual Credits

Lead Designer

Design Company

Client

Jennifer Rött, Wally Mostafa, Sara Bichard, Christine Ayuso, Emily Chu

Design Team

https://www.youtube.com/watch?v=BoZckL80294

Video (direct link)

For brands big and small, determining the effectiveness of digital campaigns is a siloed, fragmented experience. There are often multiple, contradictory viewpoints and inputs that don’t lead to accurate results, or the clear insight needed to take action. The Digital Experience Audit (DXA) solves for this to help brands create the most meaningful digital brand experiences possible.         
 
DXA is an ultra-clean, extraordinarily intuitive platform that audits all of your digital channels; SEO, ecommerce, Google Analytics, user experience, paid social, organic social, mobile and more for a micro and macro view of a brand’s digital experience. DXA builds this comprehensive picture by measuring over 700 attributes, 8 channels, and 35 categories - referenced with 3,500 brands, 42 industries, 57 countries, 20,000 audits, and 1,000 users – resulting in concrete measurement of a brand’s digital footprint. Each audit scores the channel based on digital activity, frequency of updates, and competitor benchmarks. Our proprietary Artificial Intelligence synthesizes this data to produce a detailed overview, along with recommendations that are guaranteed to increase digital brand performance.

Through beautiful and interactive data visualization, DXA tells the story of a brand’s digital strategies in ways that are easy to understand and ready to present. Identifying gaps in the brand experience and establishing benchmarks to measure change is a simple process.       
   
DXA is truly an innovation of both function and design. No platform in its category has better simplified and automated the ability to track, monitor and evaluate the digital performance of brands. The proprietary AI algorithm pivots and adjusts to fine-tune recommendations and market averages with uncanny precision, getting smarter with every audit completed.

The most engaging aspect of DXA is its industry-leading data visualization design. There is no need to create charts and graphs to interpret the data for clients and team members – the DXA platform automates the process beautifully. The attention to bold and minimal design, with a focus on interaction, presentation, and deeper dives both improves the experience of the user’s consumption and elegantly tells an easily digestible visual story.     

DXA elegantly herds the sprawling digital universe so that brands can fully manage their marketing strategies to deliver precise and relevant customer experiences. The platform is highly intuitable and stylishly designed to function as effectively in boardroom presentations as it does in marketing strategy sessions. Designed by Kinesso, DXA has redefined what it means to engage creatives in tracking and presenting digital performance data, elevating the digital brand experience.


Gold Winner in Digital Design for Graphic Design

Gold Winner in Digital Tools and Utilities

Silver Winner in UX, Interface & Navigation

Silver Winner in Interaction Design for Graphic Design

The Digital Experience Audit (DXA)

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners