Bread Alley DC, Starr Restaurant’s new bakery, and micro shop produces the best baguettes in the most unlikely spot. Perfectly baked buns, and other bread delicacies are found from 9 AM until sold out in an unlikely DC alleyway. Taking inspiration from Bread Alleys unexpected location, our direction for this new concept mixes artful moments of loose sketches and contemporary typography to create an unexpected visual brand identity that pops against the gritty backdrop of the alley – while still feeling cool and effortless, mixing the hip and prep of D.C. alleyway life.