Primavera is a plant-based gelateria that highlights its use of edible flowers. It features its key ingredient’s mood-altering properties and overall health benefits. With exotic new flavors, it offers a unique food experience that provides sustenance and brings happiness and tranquillity. The brand concept is based upon Persephone, the Greek goddess of Spring and growth, and also, the goddess queen of the underworld. Spring symbolizes newness that embodies Primavera’s objective of introducing a good kind of change that will stir you into a sweet and yet rewarding sustainable way of living.