INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

ancora

/by Harajuku DESIGN Inc.

Indigo Design Award: ancora

2022 Agency Winner

Gold Winner in Branding for Retailer

Gold Winner in Branding for Graphic Design

Created by:

Lead Designer

Keiichiro Yanagi

Design Company

Harajuku DESIGN Inc.

Client

PLUS Corporation.

Credits:

Individual Credits

Creative Director: Keiichiro Yanagi

Art Director: Keiichiro Yanagi

Graphic Designer: Joséphine Grenier

Graphic Designer: Yuka Minamino

Graphic Designer: Ryusei Sakurai

Web designer: Saori Martine

Producer: Minoru Aoishi

Description

"ancora" is its own brand store selling fountain pens and stationaries. Nowadays digitalisation and Information & Communication technology has been progressing rapidly. On the other hand, "ancora" focuses on the revival of analog/in person communications. "ancora" reconsiders these analogue values which your own way of writing, drawing from your heart, providing "Fun", "Thoughtful consideration to others" and "Surprising" of stationeries. Providing a special experience such as customisable fountain pens that can be combined in 200,000 ways and ink blending using a cocktail shaker.

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Rua Andre Brun 7

Apt RCD 1350-017

Lisbon, Portugal

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