PwC publishes content about technology, data, and other digital topics — but it was often created in silos and posted across disparate blogs and web pages. As part of the PwC US firm’s new, purpose-led commitment called Tomorrow Takes Trust, the firm launched Tech Effect, a new digital resource for leaders that provides practical insights about how to better use technology to drive business outcomes. Through various types of content and stories about emerging technology, automation, cybersecurity and so much more, Tech Effect helps business leaders solve for how the combination of people + tech can help their company operate more productively, better serve their customers, develop their workforce and generate new revenue.