INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

210 Confección

/by Sarah Gamez

Indigo Design Award: 210 Confección

2022 Student Winner

Gold Winner in Packaging Design for Graphic Design

Gold Winner in Branding for Hemp & CBD

Silver Winner in Branding for Graphic Design

Silver Winner in Integrated Graphic Design for Graphic Design

Created by:

Lead Designer

Sarah Gamez

University or Design School

Academy of Art University

Description

210 Confección is the solution to increasing chocolate CBD edibles products to the San Antonio, TX market. Branding elements are inspired by the “bruja” or “witch” culture seen in San Antonio while also alluding to the healing nature of CBD in a sophisticated way. The packaging system includes 3 types of CBD: CBD Isolate Chocolate Bars (only containing CBD), Broad Spectrum CBD Hot chocolate (contains a few components of the cannabis plant without THC), and Full Spectrum CBD Chocolate Truffles (contains CBD plus a small percentage of THC). All flavors are indicative of Texas and Hispanic culture including “Pecan Pie,” “White Chocolate Horchata,” “Toffee Churro,” and more.

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210 Confección
210 Confección
210 Confección
210 Confección
210 Confección
210 Confección
210 Confección
210 Confección
210 Confección
210 Confección
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