2022

2018

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2023

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Designer

https://www.merrilcledera.co/work/genotype

Profile Website

Project Website

Client

Backed by the proven science and research of genetic testing, Genotype is a health management program made with a person's unique genetic makeup in mind. There is a growing market for tech and smart testing which caters for health-conscious consumers. Genotype needed an approachable, trustworthy identity combined with visuals that would convey the proven science underpinning their brand. These competing demands were achieved with a combination of clean geometric styles and energetic colors. Graphic elements were then added to strengthen the visual connection with the brand and introduce the chromosome as the brand mark.

Silver Winner in Branding for Graphic Design

Gold Winner in Packaging Design for Graphic Design

Gold Winner in Branding for Health & Beauty

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2023

Indigo Design Award Winners