Cornish Roots is a delicious new brand of plant-based pâtés, all farm-made with the highest quality ingredients. We worked closely with founders Kitty & Lily to create a distinctive brand design, which romances the verdant countryside of North Cornwall through playful and engaging illustration. We collaborated with illustrator Frances Faulder (Frannographic) to celebrate the rich natural landscape and wildlife of North Cornwall. Each pack evokes the changing seasons, delivering strong pack-to-pack differentiation through both illustration and colour. We relished as much attention to the back of pack as we did the front, carefully crafting ingredient illustrations befitting of the fine produce inside.