Bristol Myers Squibb’s illustrations are clean, sophisticated, modern line drawings. Focused on simplicity, the images are precise, evoking the precision and rigor of science. The illustrations also mirror Bristol Myers Squibb’s humanity-centric care, as the images feature a diverse set of approachable patients, providers and scientists.  The illustrations feature the brands’ primary color palette: purple, gray, and white—a deliberate departure from the blues used by many in the pharma sector. Purple purposefully highlights benefits offered by Bristol Myers Squibb and emphasizes a close connection among their patients, people, and science.