With an existing logo and bottle design, the challenge was to create an identity system that works across all platforms and collateral to push the boundaries of a tired and overcrowded category. A strong focus on social media was important to the client as it was their main marketing tool and an important place to represent the brand. Working off the land for 150 years in Victoria's Yarra Valley, ARQUITEKA is a new world craft cider. Blending innovation with traditional processes, ARQUITEKA has created a locally made, cold-pressed, vegan-friendly cider that honours nature. It was our job to bring this story to life. Avoiding the expected category norms (farm-style aesthetic etc.) we built a modern brand identity for a future-focused cider. From photography to typography, we created a balance of old meeting new in all assets. This unique and surprising visual identity opened wholesale doors and got the brand noticed.