2022

2025

2020

2019

2018

2021

2023

2024

2026

Shiqi Cai

Jesse Bussey

Individual Credits

Lead Designer

Design Company

National Rural Electric Cooperative Association 

Client

Design Team

Voices for Cooperative Power’s campaign was created with engagement and recruitment as the primary objectives. By utilizing “personas” in the VCP campaign, we were able to deploy a multi-layered engagement strategy that would allow VCP to engage and motivate consumer-members to become involved in advocacy on issues important to them and their community. 

Bronze Winner in Character Design for Graphic Design

Voices for Cooperative Power Advocacy Personas 