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2018

Advertisers

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Lead Designer

Design Company

Profile Website

Client

Cultural Affairs Bureau, Chiayi City Government / TDRI(Vivian Wu)/ NTNU (Hsu, Ho-Chieh)

Design Team

Hi!!Pinco Lumpia sells a convenient yet traditional Chinese dish—the lumpia—prepared with a wide array of ingredients to set a new food trend, "Fast and Casual". Our varied menu was developed by a nutritionist to ensure you get a meal that is both balanced and delicious. These diverse, convenient meal selections provide buyers with a refreshing, quality experience. You can rest assured that our food is safe and nutritious.

A brand that aims to revolutionize traditional cuisine, our name is homophonous with the Taiwanese Hokkien word Hipinco, meaning "board shorts", while combining a greeting that is understandable internationally: "Hi". The board shorts in the logo create an approachable image. Furthermore, to support modern healthy eating habits, standardized ingredient and nutrition fact data are represented graphically to help consumers who attach importance to health easily view nutrition information and choose menu selections in line with their personal meal plan. In order to comply with the United Nations' Sustainable Development Goals (SDGs), our packaging adopts a circular design featuring biodegradable boxes to lower environmental impact. We also use a universal lumpia packaging to reduce material loss in the production process, as to realize sustainable consumption and production and promote a green economy.

By incorporating healthy eating and circular design concepts, the brand appeals to younger generations of consumers by redefining traditional cuisine.

Bronze Winner in Branding for Food - Other

Hi!!PINCO LUMPIA Branding

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners