Aurobay brand identity Indigo Award winner 2022

INDIGO DESIGN WINNER 2022

Aurobay brand identity

/by Ojity

2022 Agency Winner

Gold Winner in Branding for Automotive

Created by:

Lead Designer

Ojity design team

Design Company

Ojity

Client

Aurobay

Design Team

Viktor Ehrenberg, Creative Director Gudbjörn Valgeirsson, Design Director Kristian Hallberg, Design Director Sofia Alfredsson, Designer Robert Odéen, Project manager Emelie Selberg, Copy Isabella Park, Copy Will Higgins, Copy Philip Masek, Tech Director Joan Valdes, OhNoGravity, Motion designer Robin Jakobsson, OhNoGravity, Motion designer Louise Åslund Olow, OhNoGravity, Motion Project Manager

Profile Website

Project Website

Video (direct link)

Credits:

Entrant Companies

Ojity, SE

Advertisers

Aurobay, SE

Individual Credits

Motion designer: Robin Jakobsson, OhNoGravity

Motion Project manager: Louise Åslund Olow, OhNoGravity

Creative Director: Viktor Ehrenberg

Design Director: Gudbjörn Valgeirsson

Design Director: Kristian Hallberg

Designer: Sofia Alfredsson

Project manager: Robert Odéen

Copy: Emelie Selberg

Copy: Isabella Park

Copy: Will Higgins

Tech Director: Philip Masek

Motion designer: Joan Valdes, OhNoGravity

Description

The Aurobay brand was born to power the sustainable mobility of the future. An innovative technological front-runner created by it's owners Volvo and Geely and a startup with global presence and a 100 year heritage. Aurobay is all about energy. The energy it takes to keep the world in motion. To transform an industry. To meet the demands for mobility today, tomorrow and in the future. The ever changing energy is also the red thread in the design of the Aurobay brand. Paired with a modular card based design system and a typography borrowed from pioneer in electronic music, Robert Moog.

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