INDIGO DESIGN WINNER 2018

INDIGO DESIGN WINNER 2018

INDIGO DESIGN WINNER 2018

INDIGO DESIGN WINNER 2018

INDIGO DESIGN WINNER 2018

INDIGO DESIGN WINNER 2018

INDIGO DESIGN WINNER 2018

INDIGO DESIGN WINNER 2018

SMART PET CARE

/by StudioRed

Indigo Design Award: SMART PET CARE

2018 Professional Winner

Silver Winner in UX, Interface & Navigation for Digital Design

Silver Winner in UX, Interface & Navigation

Bronze Winner in Apps for Digital Design

Created by:

Design Director

Sophie Soyun Kim

Design Company

StudioRed

Client

www.UnicornPets.com

Design Team

Studio Red

Credits:

Entrant Companies

StudioRed, US

Advertiser/Brand

Unicorn Pets, US

Individual Credits

Senior Product Designer: Sophie Soyun Kim , StudioRed

Description

StudioRed was challenged to create a first vision of the new AI interface for users pet health. The system had a range of benefits, multiple portals, an E-store and backend operations interface. Our initial work was to outline a positive user experience for the customer interface. The goal was to engage the user, inform them of the benefits and through a free initial interaction compel them to remain with the system because of the benefits to their pets health, feeding, overall food and water intake and Veterinary Doctor auditing. The creation of the overall system flow, design ethos and visual feel led to review of the different application characteristics. This was audited on both desktop and mobile displays.

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