INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

INDIGO DESIGN WINNER 2022

Miotas Branding

/by Kenzie Shubert

Indigo Design Award: Miotas Branding

2022 Student Winner

Gold Winner in Branding for Restaurants / Cafe

Silver Winner in Branding for Graphic Design

Created by:

Lead Designer

Kenzie Shubert

University or Design School

South Dakota State University

Design Team

Kenzie Shubert, Ashton Smith, Shey Uehling, Nick Bonnett

Credits:

Entrant Companies

South Dakota State University, US

Advertisers

Miotas, US

Individual Credits

Professor: Young Ae Kim

Professor: Dallas Willman

Interior Designer: Ashton Smith

Hospitality: Shey Uehling

Hospitality: Nick Bonnett

Description

Miotas is a team collaborative project between Interior Design, Graphic Design, and Hospitality majors. It is an extension of Interior Design's project previously, hotel design. This restaurant would be attached to the interior designer's hotel. Our interior designer, Ashton Smith, based her hotel in Shetland, Scotland. This location would be seaside, and incorporating elements of the ocean. The hotel also features a theater, where plays would be re-enacting stories of scottish mythology. ​ We decided that Miotas would be a spot for mythomaniacs to enjoy before or after the theater. This would attract tourists and also locals, as mythological aspects would be deeply researched to respect, not mock, Scottish heritage. The lighter panels would be featured in the dining area, and the darker panels in the speakeasy downstairs. This goes hand in hand with the craftsmanship aspect that Scotland revolves around. ​ Our logo and pattern stems from the Corryvreckan Whirlpool, which is located just off the coast of Shetland, and is one of the myths we incorporated into our panels. All panels are hand-drawn. Aspects of graphic design included are: Logo design Stationery design Menu design Environmental graphics Promotional design App design ​

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