Culture Cush is a vintage inspired, responsibly designed furniture brand in Australia. The idea behind the sub mark was to create a subtle monogram of 'C'ulture 'C'ush, whilst representing vintage vibes & simplistic modernist furniture as inspiration for the brand and the pieces. I created a brand identity with assets including; logo suite, colour palette, patterns & collateral. Culture Cush wanted their customers to feel a sense of warmth and wholesomeness, so the colour palette drew on these vibes.