Co Ba Coffee is a new coffee start-up by Ms. Huong (Co Ba) from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonized coffee traditions. Designer Mac collaborated with Co Ba to create a visual identity for the brand. The goal is to introduce authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of the world. The logo design is based on a minimalist image of Ms. Huong’s portrait. We used “Co Ba” a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, and cultural and community cohesion. Despite being a small-budget project, the brand has a strong identity reinforced through package design. The packaging features an illustration of a Vietnamese agricultural landscape where coffee beans are cultivated. The appeal of the design is modern packaging integrated with bold, flavorful coffee that is meant to attract coffee drinkers on the go.