“Jisoo Ban” is a woman in South Korea. This project aims to create her personal brand identity design: personal logo and personal brand items. To design the logo, I focused on the fact that her name is Jisoo and her favorite animal is a baby eagle. Based on those two pieces of information, I designed a logo with a symbol mark in a baby eagle shape consisting of her initials – J and S. I also designed her brand items that can make her daily life even better. To design her personal brand items, I started by talking with her about her daily life. Then, I thought about how I could make her daily life much more fun and interesting by designing her personal brand items. By doing so, I could design the brand items she could fall in love with at first sight.