While the world moves forward with diversity, many people in Japan still have stereotypical ideas regarding relationships. For example, in Japan, it is still strongly considered "normal" to wear a wedding ring on the left-hand ring finger. However, we need to recognize that some people do not wish to or cannot do so due to their relationship status, gender, sexual orientation, and other personal reasons. CONNECT is a brand that introduces a new idea of wedding bands. A pair consists of two sets of "half rings," and the two wearers each take one-half of each set to complete a ring. The rings represent the idea of "two in one." The product aims not to get caught up with stereotypical beliefs and customs and expresses the "connection between the two." Therefore, we avoided adopting decorative elements as much as possible to characterize the simplicity of this product. The logo, tools, cases, original font, and website are designed not to spoil the beauty of this product.