Coppa Stadio Indigo Award winner 2023

INDIGO DESIGN WINNER 2023

Coppa Stadio

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2023 Agency Winner

Gold Winner in Promotional Materials for Graphic Design

Created by:

Lead Designer

Francesco Canovaro, Debora Manetti, Cosimo Lorenzo Pancini

Design Team

Type Design Team: Andrea Tartarelli, Mario de Libero Graphic Design Team: Isabella Ahmadzadeh, Sofia Bandini, Shrishti Vajpai Marketing and Promotion: Veronica Iodice

Profile Website

Project Website

Video (direct link)

Credits:

Entrant Companies

Zetafonts, IT

Advertisers

Zetafonts, IT

Reber R41, IT

Individual Credits

Poster Designer: Giovanni Stillittano

Writer: Fabrizio Gabrielli

Poster Designer: Gianluca Camillini

Writer: Simone Sbarbati

Editorial Designer: Isabella Ahmadzadeh

Poster Designer: Nicola Giorgio

Poster Designer: Alberto Mariani

Poster Designer: Antonello Colaps

Poster Designer: Alessandro Congiu

Poster Designer: Francesca Perpetuini

Chief Marketing Officer: Debora Manetti

Social Media Graphic Designer: Sofia Bandini

Print: 4graph

Scarf and Poster Designer: AFAB - Allfontsarebastards

Poster Designer: Federico Galvani

Poster Designer: Davide Eucalipto

Poster Designer: Marco Petrucci

Poster Designer: Bob Liuzzo

Poster Designer: Davide Pagliardini

Poster Designer: Francesco Caporale

Poster Designer: Francesco Paternoster

Poster Designer: Riccardo Pierassa

Poster Designer: Matteo Bartoli

Poster Designer: Francesco Cavalli

Poster Designer: Raffaella Santamaria

Poster Designer: Valentina Sesia

Poster Designer: Marco Goran Romano

Art Director and Type Designer: Cosimo Lorenzo Pancini

Chief Design Officer: Francesco Canovaro

Type Designer: Andrea Tartarelli

Social Media Manager: Manuel Alvaro

Description

On the occasion of the birth centenary of Italian type master Aldo Novarese, Zetafonts foundry created a Stadio Now, revival and extension of the original typeface Stadio created by Novarese in the seventies and published only as a rub-on transfer by R41, Letraset’s Italian competitor. To honour its football-inspired name and its vintage look, Zetafonts foundry organized the first Italian football poster tournament: Coppa Stadio. Twenty of the best Italian graphic studios and digital illustrators were invited to play with Novarese’s letters to create a poster dedicated to a football team from their home region. The result was an inclusive and playful championship, played on Zetafonts' social network, and a special edition specimen of Stadio Now, featuring articles, partecipants' interviews and posters honouring Aldo Novarese's heritage.

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