2023

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2018

Magnus Thalmann

Esther Thalmann

Karin Roth

Individual Credits

Lead Designer

Design Company

Profile Website

https://brandingcontext.ch/hotel-roessli-tufertschwil-ag/

Project Website

Client

Brand strategy, corporate design and signaling.
The Hotel Rössli Tufertschwil AG is popular far beyond the Toggenburg region. Parallel to the construction of the new restaurant, the brand identity was developed in the context of the new vision and strategic goals.

In a first step, the task consisted of developing the brand strategy basics: clear positioning in the competitive environment and defining the brand personality. The core values defined therein form the basis for the daily behavior of the Rössli team and the new visual appearance on all channels.

From booking to check-out, from appetizer to dessert, there are a wide variety of contact points and encounters with private guests and corporate clients. Everything together shapes the experience. The newly defined brand essence "We serve joie de vivre" is at the heart of everything we do and is the basis for doing everything possible to make it a successful experience for all categories of guests.

The design elements as building blocks of the visual brand identity are the new logo, colors, fonts, images and other elements. They will shape the brand appearance in the future. Regionally and beyond, there are very many hotels and inns with the name Rössli and corresponding images of horses in all variations. But there is only one RÖSSLI TUFERTSCHWIL. The management therefore opted for a purely typographic solution. The logo is reminiscent of an inn sign and represents a confident, modern brand that is ideally suited for online media and the important social media channels.

Bronze Winner in Branding for Hotels & Resorts

Hotel Rössli Tufertschwil AG - holistic branding project

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners