In 2014, Zest provided a healthy alternative to coffee and energy drinks – energy tea. Today, our customers are hungry for more. Our mission is to become a nutritional beverage company, using simple, science-backed ingredients in our hot teas, sparkling drinks, and powder mixes. Our new visual identity is professional and consistent among our current products, retail presence, and new line of functional beverages. The design balances functionality and flavor with a clear ingredient list that customers can easily identify. New illustrations reflect rich, vibrant flavors with typography, tone of voice, and color scheme to create a modern brand with a determined, tasteful character.