ILLA is a platform-enabled adventure collective where outdoor women come together to connect and find a place where they fit in. Scout Lab rebranded ILLA to exemplify its mission of getting women involved in the outdoors and defined positioning and a corresponding visual identity rooted in symbolism within nature to inspire the adventurer in all. The logo was created with the 4 feminine archetypes in mind: Air, Water, Fire, and Earth. Scout Lab then translated these archetypes to represent different terrains and sports categories that ILLA members can find themselves in: Wheel, Water, Snow, and Trail.