Cerē, a sexual wellness brand that offers the first-ever pleasure products designed by physicians, teamed up with Scout Lab to create an end-to-end brand identity. While researching the sexual wellness space, Scout Lab discovered that pleasure products were often bright neon colors, intimidating people from using the products and engaging in self-care. In response, Scout Lab used minimalistic design to denote the brand’s scientific approach and a genderless color palette to create an approachable luxury branding system. Scout Lab created a modern and sensual brand identity, which included naming work, packaging design, creative production of product photography, and the direct-to-consumer website on Shopify.