Hot sauce that goes down with a bang and carries a punch. Bang Bang believes that hot sauce should not mask a meal but enhance it, which is why they pack a whole lot of flavour into each of their bottles. I set out to complete a game-changing identity that would set them apart from their competitors on the market and could be taken up by small grocers to sell to a niche audience. I completed a full brand identity for Bang Bang Hot Sauce, including logo, logo mark, business cards, merchandising design, advertising posters, front and back labels for their bottles, tone of voice and brand language and copy. I took inspiration from the brand name, designing a full-bodied brand identity that would stand out on shelves and communicate the brand name and feel.