TECO is a company specialized in made-in-Italy cables and components for industrial automation. Jekyll & hyde worked on a distinctive and articulated identity system starting from the definition of the brand strategy with the description of the interiority of the brand and its emotional universe, to the declination on all the touch points: from the pay off to the concept of the booth for the next fair, from the brand manifesto to the first expression of the new tone of voice of the company, from the templates for social networks to the corporate brochure. TECO's repositioning required a more emotional visual language, different from the one usually used in this market, capable of representing the brand as a landmark that stands out for its energetic and concrete spirit, a company capable of always putting Mr. Customer at the center of its services.