In order to commemorate the 100th anniversary of the brand, Braun specially launched the limited commemorative gift of media public relations, which is used to publicize and promote the classic design of the brand, so as to expand Braun's brand value and consolidate its development in China. Considering the consumer market and image promotion, we will create a special packaging with great sense of value. We take the film box as the creative inspiration, adopt the simple and environment-friendly integrated molding structure, integrate Braun's love for materials with the design concept of Rams, simple appearance and easy-to-use function, and fully consider the display and ritual sense of the product, And use the form of film to restore the Ten commandments of Rams design, so as to highlight the charm of design beyond time. By reshaping Braun's classic product image, Braun can have an effective dialogue with target consumer groups. That it can be focused and exposed. Through social media promotion, Let Braun's design value touch the mind of every consumer, The packaging design is more like a part of the brand culture. It still reflects the unique soul and spirit of Braun's "less but better”.