When we started work with Rohan and the team, they were transitioning from a franchise to their own new business. They had the name Range but needed help bringing their vision of a fun and modern physio practice to life. We ensured their identity aligned with their business aspirations and future service/location growth, plus fit the brand's positioning. Firstly, the branding had to reflect the trust and professionalism associated with the medical industry. Secondly, the brand needed to showcase the character of its founders—approachable, playful and bold. In a sector flooded with cookie-cutter brands, it was crucial that Range's identity stood out but felt appropriate for the business. We needed to ensure current/future clients and staff felt confident the service was professional while giving the brand character. Bright colours helped elevate and modernise the identity. A playful logomark born from the letter R (Range) also shows a person extending their range of motion.