Originally operating under one of Australia's largest Real Estate brands, Nuve's founders came to us in need of a new name, brand and identity and overall communications strategy. Looking at decoupling their holiday home management division from their Real Estate brand in order to better connect with holiday consumers and better communicate with boutique coastal home owners. With a genuine caring and helpful approach to everything they do, be it towards their clients or guests, Nuve transcends your standard management services always looking at offering a premium, personalised experience. We developed a brand that leads with messaging and typography, crafting a tone-of-voice that connects with the company's values and allows the brand touch-points to truly personify their guest services.