Immersive nature retreat Arcana is located in hidden forest, a few-hour drive away from the city. Arcana offers an exclusive stay and memorable experience connecting with the power of nature. The cabins are clad in reflective stainless steel and are virtually invisible in the surrounding nature. The identity system is rooted in the unique value of Arcana — bridging urban and wild, blending into nature. The logo with geometric patterns interprets Arcana's nature-connected experience, disappearing and blending into surroundings. The project aims to develop a hospitality brand with a flexible system, to apply in versatile contexts for the brand: print, web, mobile, collateral, motion, and space.