2023

2025

2020

2019

2018

2021

2022

2024

2026

Photography：Yu Lan
Special Thanks：Ti-Ming Chu Workshop
Print：Pinmo、Fu Ming Hua

Lead Designer

University or Design School

https://www.behance.net/selina89083bb8/moodboards

Project Website

When mentioning Taiwanese culture, it is often inseparable from the belief in palaces and temples. In traditional folk beliefs, incense is a bridge of communication between humans and gods. It is used to help people transmit messages to gods and purify people's hearts. And I think fragrance is very emotional, it may remind you of a person, a memory or a story, so I named the brand “Yi-xiang-qing-yuan” (Fragrance Wish) and used the ancient official script as the standard character.

  Common incense cones are mainly made of agarwood and sandalwood. In order to closely follow the context of Taiwan, the incense cones are specially selected from Taiwan's representative and precious native species - Taiwan Incense Cedar and Taiwan Cypress. On the packaging, it is packed in a brown glass medicine jar, so that the fragrance of the incense cones can heal the soul like traditional medicinal materials. With the rising smoke, it sublimates, just like wandering in the forest of Taiwan's high mountains.

Gold Winner in Packaging Design for Graphic Design