Pixel and Texel were hired as content curators to oversee the new Marriott Headquarters’ 72'x24' LED Wall inside their corporate tower lobby in downtown Bethesda for its Sept 19, 2022 grand opening. In addition to bringing to life over fifty 12K custom living panoramics, the team created special moments from abstract art to waterfalls that cascade over the elevator doors to greet employees and guests. The leading concern was to establish a seamless and sustainable content creation. LED walls are highly cost-effective, but the content creation process for it can be a more significant headache. The panoramic images vary between brand content and custom content. This breadth of content as well as the resolution of the wall required an engine that consistently delivers unified visual content in a breathtaking way.