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Martha Kavanaugh, Michael Patton, Anthony Slevin, Sean King, Claw Huie, Caroline Kreul, Shannon Gallagher

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Glanbia is a better nutrition company, home of consumer brands and ingredients that nourish millions around the world. Everything they produce delivers real, nutritional benefit and reflects their respect for each other and the earth. Glanbia partnered with us to help them evolve the brand in line with the redefined direction of the business. Focused on insight- and science-led innovation to create high-quality nutrition for all bodies.​
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With existing brand equity within key global markets, a careful hand was needed to propel the brand forward without losing the integrity of the brand.​
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Culturally, people want to live full, healthy lives. To perform well, recover quickly, and stay strong, at any age. Better living requires better nutrition—and Glanbia delivers just that. We rearticulated this once corporate feeling brand identity into an inclusive, health and wellness inspired brand that places humans at the center. ​
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The brand identity culminates in a unique symbol based on and inspired by the energy we gain from the sun as well as an uppercase G. Embracing cyclical geometry, the wordmark carries the shape language throughout the letterforms. The brand system further expresses the power of Glanbia by capturing the semiotic relationship between bodies in movement and our brand symbol. Paired with a distinctive and signature photography style that focuses on placing inclusivity and humanity at its center. Lastly, we reshaped the color story from generic, corporate color tones to modernized tones that have a touch of energy and determination.​
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Through an engaging and inspiring verbal process, we refreshed their brand narrative to better express the brands’ purpose of “delivering better nutrition for every step of life’s journey”. We also captured their internal culture and brand voice through three key attributes of straightforward, humble and optimistic. Glanbia’s new messaging positions it as a better nutrition company that prioritizes the well-being of consumers and enables betterment.

Modernizing and refreshing a people-centered nutrition brand experience​