The Announceables is an Australian marketing company that helps software start-ups and scale-ups engage and retain existing customers. For The Announceables’ website, our goal was to steer away from the all-too-common 'blank canvas' look and feel of typical marketing agency websites and instead, create something with a ton of personality that would stand out from the crowd. We’ve achieved this with our cheerleader theme for the website, inspired by original strategy work we did to establish The Announceables’ brand. Every aspect of the website - overall design, content and illustrations - ties back to this theme. Of special note are the bespoke animated graphics created especially for this website by Australian illustrator Beck Feiner. Beck's brief was to develop a series of diverse cheerleader characters that tie in to the overall theme, as well as illustrations of the founders and typographic numerals for each of The Announceables' packages.